Difficulty Getting Your Amazing Ideas to Come to Life?

How long does it take you to go from idea to completion on a project?

Coming up with amazing ideas is a breeze, right? You’re tuned in to your target audience, you know what they need and you are all about delivering the solutions. Everyone wins!

Until they don’t!

Do you get stuck on getting that amazing idea to your customers? For many people the biggest obstacle is knowing how to break down the final idea into actionable tasks to be completed in order to create the desired customer experience.

Often I work with my clients to get from the idea stage to the implementation stage by following these 3 simple steps:

  1. Determine the desired outcome
  2. Determine the real urgency
  3. Determine the timeline to create

Determine the desired outcome

The first thing you need to be clear on, is the action you want the person to take. Here are some ideas to get you started:

  • Make a purchase – single or repeat
  • Opt in to a marketing list or social media group
  • Like / comment / share in your social media
  • Write a review for your social media or website

Determine the real urgency

The next thing to know is when this needs to happen. Again, here are some suggestions to get you thinking: 

  • Meet a monthly sales quota
  • Fill a program with a set commencement date
  • Meet a list growth goal
  • Achieve a social media engagement objective

If you’re tracking your numbers to meet a goal, put some thought into your big goal for the end of year and break that down to monthly goals so you can track progressively. If you really want to challenge yourself make your monthly goals a percentage – for example set a monthly goal to increase the number of list opt-ins by 10% – that’s an exponential growth as your starting point is higher at the beginning of each month.

Determine the timeline to create

There is only one sure fire way to get this right – Work Backwards!

  1. Write down the completion date.
  2. Write down the tasks that need to be completed to achieve your desired outcome. 
  3. Put an order to the tasks; eg you need to source images/graphics and write the page copy prior to setting up a sales page.
  4. Review the tasks and next to each one, write who will do it and how long it should take
  5. Starting from the completion date, plan enough time for each task to be completed with respect to your team members ensuring no unreasonable time pressures – you do want them to deliver quality work after all.

Now that you have determined the desired outcome, the real urgency and the timeline to create, it is important not to forget an incredibly important step that will either make or break the activity you started. Each team member needs to know what to do and when it needs to be completed – communicate with your team!

Here’s an example to tie it all together. 

Don’t put too much focus on the numbers, I’ll keep those basic to keep focus on the process. Also keep in mind you will probably think of additional tasks while you’re setting up your launch plan.

We are going to plan out a free webinar to promote and enrol customers to your 12 week program

Desired outcome

10 people purchase 12 week program following the webinar

Real urgency

Host webinar 1 week prior to the 12 week program commencement date

Timeline to create

This is a little more indepth. 

The components required for delivering a successful webinar and achieving the desired outcome

  • webinar promotion
  • webinar sign up process
  • webinar presentation
  • program sales process

Task timeline

  • 1 week prior to program commencement: host webinar
  • 2 weeks prior to webinar: actively promote
  • 3 weeks allocated to create, edit and schedule promotional material

Break down the tasks to the following timeline

6 weeks prior to webinar date decide

  • webinar details
  • determine resources currently available and need to source
  • outline of all required tasks for promotion and delivery
  • due dates for content, promotion, delivery and follow up
  • add delivery and promotion dates into virtual office calendar
  • communicate plan with team; troubleshoot foreseeable obstacles
  • add all tasks to virtual office / project management tool

5 weeks prior to the webinar date

  • provide webinar details to creative team members
  • create draft promotion content
  • provide webinar details to tech team members

4 weeks prior to webinar date

  • create draft promotion content
  • create draft presentation content
  • set up platform tech where not already in place

3 weeks prior to webinar date

  • complete promotion content
  • provide promotion content to tech team members
  • set up/schedule promotion content
  • test auto email sequences / reminders
  • create draft presentation content

2 weeks prior to webinar date

  • complete webinar presentation
  • provide relevant webinar resources to delivery tech team members
  • complete and test all remaining web pages
  • promotions active

1 weeks prior to webinar date

  • manage registrations – ensure excellent customer service

Two important time influencing factors to consider when laying out the plan:

  • How long your ideal customer needs to make a decision to act – give them enough time to consider your offer to make an educated decision, but not so much time there is no sense of urgency and they lose interest
  • What value will you apply to connect with your customer during the time between sign up to webinar delivery; and then webinar delivery to program commencement – you don’t want them to lose interest or forget to show up
  • Will you record the webinar to create an evergreen process?

The final step here is to template your plan process to save you time, resources and energy the next time you want to run this or another webinar.

Would you like to learn more? Schedule a call!

Schedule a call and we can talk about how an Online Business Manager can support you in your business operations.

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